Salman Asif — writinghttps://salmanasif.me/writing/Original thinking on business, product and technology. Publication dates are omitted where not recorded.When one project cannot justify a shared investmenthttps://salmanasif.me/writing/when-one-project-cannot-justify-a-shared-investment/https://salmanasif.me/writing/when-one-project-cannot-justify-a-shared-investment/How to assess reusable technical work across credible customer demand without assuming reuse will pay for itself.When AI work crosses apps, the promise includes the next stephttps://salmanasif.me/writing/when-ai-work-crosses-apps-the-promise-includes-the-next-step/https://salmanasif.me/writing/when-ai-work-crosses-apps-the-promise-includes-the-next-step/Missing confirmation does not establish failure. The product promise needs a credible next step and someone responsible for unresolved work.When one customer starts choosing your markethttps://salmanasif.me/writing/when-one-customer-starts-choosing-your-market/https://salmanasif.me/writing/when-one-customer-starts-choosing-your-market/A profitable contract can restrict the next sale. Evaluate the commitments, not just the funded work.